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Ratings analysis
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Language: English

Book description:

Publisher: Includes bibliographical references (p. 264-278) and indexes..
Date: 1991.
Place: Hillsdale, N.J
Edition description:
Includes bibliographical references (p. 264-278) and indexes.
ISBN 10: 080580949X

Number of pages: 290
Language: English

Belonged to:
"Communication textbook series." serie.

This book describes the following items:

Television Programs > Ratings > Methodology, Television Viewers, Radio Programs > Ratings > Methodology, Radio Audiences,

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